World-class care is only as good as the door people use to reach it.
UCSF Health is ranked the number one hospital in California, with one of the deepest academic specialist benches in the country, across its faculty practice and an affiliated network. We rebuilt the front door to all of it, patient-first and multilingual, with a growth engine behind every physician. This is what we built, the opening it captures, and what it returns to UCSF.
Proposed concept, illustrative. Built by Eureka Media for a UCSF Health specialist-network discussion. Uses real public physician information from ucsfhealth.org; each physician would sign off before any live use. Not affiliated with or endorsed by UCSF. Not medical advice.
A directory of names for a patient who only has a problem.
Every academic medical center publishes the same front door: a search box and an A-to-Z list of specialties. It assumes the patient already knows which kind of doctor they need. Almost none route from a symptom, none carry the patient's own words to the office, and none speak the patient's language. That gap is the opportunity.
Illustrative framing of the front-door problem common to academic medical centers. Demographic figure: U.S. Census, San Francisco. No UCSF-specific figures are claimed.
Every wrong turn at the door is a patient, and a procedure, that leaves the network.
One UCSF name. Several front doors.
A patient does not know, or care, whether their UCSF doctor is a full-time faculty physician at the medical center or part of an affiliated program that carries the UCSF name. They just want a UCSF doctor. Today the faculty practice and the affiliate network live in different places.
Structure per UCSF public materials: the employed faculty practice plus affiliated entities that carry the UCSF name. Counts are public, approximate, and illustrative.
A directory should do more than list names. It should make the whole network findable in one place, and put a growth engine behind every physician.
So we did not write a memo about it. We built it, live, on the real UCSF roster: one searchable supernetwork with an information assistant on every physician's page. Routing patients from a symptom is an optional layer we can add later, on your timeline.
A working supernetwork. Not a slideware concept.
Every physician in one searchable directory, a growth engine behind each page, and a bilingual experience end to end. You can open all of it today.
The whole roster, finally browsable.
Every UCSF physician in one directory, grouped by specialty, with an information assistant on each page. It answers from sourced public facts only, no diagnosis, no automated referral, and surfaces a safety message if a search reads as urgent. Faculty and affiliated, one search.
- Real, public ratings. UCSF already publishes verified patient-experience ratings; the directory carries them through.
- Ask, do not dig. Plain-language or spoken questions about each physician's focus, training, and research.
- Informational only. Clinical judgment stays with the patient and their doctor.
- Built-in safety message on anything that reads as an emergency.
Triage, when you are ready. An optional next step we can pilot together.
The supernetwork stands on its own. When you want to go further, we can pilot a triage assistant that starts from a symptom and routes to the right specialist, safely. We would love to beta-test it with your team.
Built for the Bay Area, in two languages.
One toggle flips every page, and the entire experience, into Spanish. The screening assistant detects the patient's language and answers in it, carrying the same safety and routing logic. A front door that only opens in English is closed to a large share of the community UCSF serves.
- EN / ES toggle in the nav, the choice is remembered across the visit.
- The assistant mirrors the patient. Write in Spanish, get Spanish back, safety language included.
- Voice in Spanish too on pages with the spoken assistant.
- Reaches more of the right patients, the ones already in the community UCSF serves.
Behind every profile, a growth engine.
The network is only half the story. Every physician gets a fast, beautiful profile and a backend that quietly runs their visibility, with a direct line to a build team. For affiliated programs and faculty building a national referral practice, this is exactly the reach they want.
A front door that feeds a flywheel.
Each piece makes the next work harder, and all of it stays inside UCSF, turning a marketing surface into a referral-retention engine.
Designed for a health system, not a demo.
The supernetwork is informational by design. The optional triage assistant, if you pilot it, carries deeper clinical governance the moment it touches a symptom.
Start with the supernetwork. Add triage when you are ready.
The supernetwork and the physician growth portal are live right now, built on the real UCSF roster. Let us launch that first. The triage assistant is an optional workflow we would love to beta-test with your team down the road.
Built by Eureka Media as an illustrative concept using real public UCSF physician information. Not affiliated with or endorsed by UCSF. Physician sign-off required before any live use. Not medical advice.