Proposed concept, illustrative. Built by Eureka Media for a UCSF specialist-network discussion. Not affiliated with or endorsed by UCSF.
These experiences use real public physician information and would require each physician's sign-off before any live use. Not medical advice.
UCSF · Specialist Network

Three ways to meet the network

One specialist network across every UCSF group, three working front-door experiences, from the supernetwork directory to two triage front doors. All are live below. Explore each, then we can decide together which direction fits UCSF.

The supernetwork

Browse the full UCSF network

Every UCSF physician in one directory, employed and independent alike. A patient searches or browses, opens a physician, and asks an information assistant about their training, focus, and research, then requests an appointment. No symptom triage, by design.

Search or browse the network open a specialist
ask the assistant about their background
request an appointment with the office

What it offers

  • The full searchable roster, grouped by specialty and subspecialty
  • Informational only, grounded in sourced public facts about each physician
  • Real patient-experience ratings carried through from UCSF public profiles
  • No symptom assessment, no diagnosis, no automated referral
  • An emergency safety message appears if a search reads as urgent
Optional: triage workflows, when you are ready

The supernetwork is the starting point. These triage front doors are an optional next step we would love to beta-test with your team.

Approach A · Original

Guided triage

The patient describes a problem in plain words, and an assistant routes them to the best-fit specialist and into that specialist's intake.

Describe a symptom assistant identifies the area
top specialist matches specialist intake
structured handoff to the office

What it offers

  • Effortless for a patient who does not know which specialty to choose
  • Surfaces the right specialists from a described problem
  • Hands the office a structured intake instead of a blank contact form

What to weigh

  • It routes quickly on the first message rather than interviewing
  • The assistant interprets a described symptom and routes, which is a clinical step
  • A wrong match is a misdirected patient, so accuracy and oversight matter
Approach A+ · Deeper

Super-triage

A deeper, safety-first interview. It asks enough focused questions to catch the dangerous look-alikes before routing, and routes with the right level of urgency.

Describe a symptom a few focused questions
built-in can't-miss emergency screens
the right specialist, with an urgency level

What it offers

  • Screens for the time-critical emergencies that hide behind ordinary complaints
  • Routes with urgency, not just a name (seek care now, be seen soon, routine)
  • Example: a urinary symptom that is really a spinal emergency goes to spine first, not urology

What to weigh

  • A few more questions than the original, in exchange for a real safety net
  • It is the deepest clinical step, so it carries the most governance in production
  • Emergency screens are hard-coded, not left to the model's discretion

What all three share

  • A UCSF-branded experience end to end
  • The same underlying specialist directory, employed and independent
  • A structured request that lands with the specialist's office
  • Illustrative concept; physician sign-off required before live use
For your physicians

A hyper-performing profile, with a growth engine behind it

The network is only half the story. Every physician gets a fast, beautiful profile page and a powerful backend that quietly runs their marketing, search, ads, social, AI visibility, review management, and PR, with a direct line to a build team. The independent groups that carry the UCSF name are independent businesses, and this is exactly the brand growth they have to build for themselves. More of the right patients means more procedures and more people cared for across UCSF.

See the physician growth portal
1 page
A hyper-fast profile built to convert visitors into patients
6 channels
SEO, ads, social, AI answers, reviews, and PR, run for them
Live AI
An assistant and intake on every page, answering around the clock
Direct line
A pipeline straight to a build team to grow with